The origin of our logo is a sculpture that we keep at the office and that was a posthumous gift from the heirs of the painter José Torrecillas, who knew the special admiration that his good friend, José García López, had for that figure. Despite its reduced size (29 x 10 x 7 cm) it is a splendid representation of strength and anatomy, worthy of Rodin’s best disciple (although its author is unknown to us, despite our best efforts to find out, with the name “R. Aparicio” being the only thing we know).
Apart from the sentimental and artistic value of the object itself, the scene it represents, the game of tug-of-war (or “sokatira” as it is known in the Basque Country), is a simile that perfectly describes the balance and the struggle of forces, comparable to the symbolism of the goddess Iustitia (Themis, in Greek mythology), who is represented as an impassive woman, blindfolded, bearing a scale in one hand and a sword in the other, illustrating that the impartiality of justice must be accompanied by force.
The simplicity of this competition makes it one of the oldest traditional sports, even becoming an Olympic sport (1900-1920), which originated in ritual ceremonies staging the continuous interaction of two energies and their balance as two dynamic and complementary polarities, like Yin and Yang in Chinese philosophy.
Furthermore, by adding the naked bodies and the joined hands, a symbol of humility, joint effort and solidarity, what more could be asked of a logo? For more than 20 years this figure, evolving in its graphic design and displayed in different versions throughout all this time, has been and will continue to be our firm’s symbol, of which we are especially proud.